BusinessTechnology leadership

Banetti

Banetti logo.
Banetti, where I lead technology and AI.

Banetti hired me as a web developer in 2008. The job grew one responsibility at a time: a report, a training need, a server, then another piece of company technology that needed someone to look after it. Eventually the sum of those things was technology leadership.

Before Banetti

I arrived with an odd mix of experience: school networks and an early web design firm in Farmington, a stretch selling cars in Albuquerque, and finance and insurance software for smaller dealerships at Professional Software Systems. A contracting connection there also pulled me into an early IBM Maximo barcoding project, my first look at the problems of the people responsible for physical equipment.

Then I stepped away to travel and study at San Juan College and New Mexico Tech. Banetti brought me back to software in 2008.

A job that grew by accumulation

The title said web developer. The work soon included reports, training, servers and backend systems, and company email and Google Apps. Each one showed me something else the business depended on every day.

I tried to understand each task, reduce the effort around it, automate what I could and leave it in a state I could keep managing. Then I could take on the next problem without abandoning the previous one.

Over time the work shifted from looking after individual systems to deciding how they should fit together and what the company would need next. Becoming CTO grew out of that continuity.

Reliability as the test

Maximo manages equipment and maintenance. A planner needs reports that help with a decision; an administrator needs training they can use. Those everyday needs guided the reports, training and system changes I worked on.

In 2018 I earned the Certified Reliability Leader credential and became the first CRL exam proctor from outside Reliabilityweb. It put a framework around what Banetti had already been teaching me about how organizations care for their equipment, their people and the processes connecting them.

AI, starting with a food truck

IBM's Watson food truck at a conference stuck with me. It used AI to come up with unexpected recipes, which made the possibilities easy to grasp. In February 2018 I visited IBM in Austin, spent some time with Pepper, the humanoid robot, and posted a photograph.

AI became a much larger focus for me around 2020, and by around 2022 I was deeply involved with generative tools. I used them for research, writing and customer discovery, then experimented with early agents as those tools appeared. Bringing AI into Maximo and reliability work is now part of my role as Head of AI.

Pepper, the humanoid robot, during a visit to IBM in Austin.
Meeting Pepper at IBM in Austin, February 27, 2018.

The sabbatical, and now

When Armor-Dilloz took most of my attention, I took a sabbatical from my usual balance of Banetti work. I stayed involved and available to help throughout while I concentrated on the product business.

Two current projects show where the Maximo and AI work meet. Dr. Maximo answers asset-management questions, and Banetti Data Cleaner tidies messy records without stripping away what they mean. Both grew out of years of reports, training and company systems where the context matters as much as the data.

Day to day, I keep the existing systems dependable, decide what the company needs next and look for places where a newer tool makes a practical difference.

The Banetti website. My work spans the company’s technology and internal tools.
The Banetti website. My work spans the company’s technology and internal tools.
Cory BoehneLet's talk
Creative full-body business portrait of Cory Boehne
05ROLES, DECISIONS & COLLABORATORS

What I'm
responsible for.

I'm CTO and Head of AI at Banetti, where I have worked since 2008. At Armor-Dilloz I handle the technology, science and formulations while Anna runs operations. Through Cyborg & Centaur I take on client projects that cross software, data, AI and design.

Technology leadership, product science and client work.

Banetti, Armor-Dilloz and Cyborg & Centaur.

Where I work.
What I lead.

Banetti / Joined 2008

CTO and Head of AI

I started as a web developer and picked up reports, training, servers, email and Maximo work along the way. Now I'm responsible for the company's technology and for deciding where AI earns a place in it.

Read the story

Armor-Dilloz / Development began in 2018

Technology, science and formulations

I develop the formulas and handle the science and technology behind the products. Anna, our operations manager, runs the day-to-day business.

Read the story

Cyborg & Centaur Corp

Applied AI and cross-disciplinary projects

I bring software, research, data, creative work and systems integration together for client projects.

Read the story
Armor-Dilloz
Removed Onewheel tires and board parts spread across a workbench.
Tires and board parts on the bench in Miami, November 2018.
Formulation business

One flat too many, in Key West.

I started developing a tire sealant in 2018. Making it work was the first problem. Materials, processing, bottles and operations were the rest.

Read the Armor-Dilloz story
A group of riders with colorful Onewheels gathered by the water.
A break by the water. Stokebird 2024, February 22. Event website
Community

Keeping riders connected.

Miami Boardshop started because South Florida riders needed local service. I owned it until Chris Richardson took over around 2023. It's his shop now, and I have no financial interest in it. I still help when I can, because the need for parts, repairs and good advice didn't go anywhere when the ownership changed.

Repair parts were scarce, and I had the idea of buying complete boards and selling their components. I supplied the concept and seed funding for Witz Wheel; Ryan Hurewitz built and ran the operation for roughly five years. Riders had another place to find the parts they needed.

Anna and I continue to organize Stokebird. We planned the first gathering for roughly 75 to 100 riders and watched 150 free tickets disappear in a few days. She has been the principal organizer alongside me, with family, friends, sponsors and volunteers helping each year.

The software I build Products, testing and the riding community

The company behind the product

VoyageMIA's 2021 interview covers my background and how Armor-Dilloz got started.

Cory's portrait from his 2021 VoyageMIA interview. Photo: Cory Boehne.
Cory's portrait from his 2021 VoyageMIA interview. Photo: Cory Boehne.

Written interview / April 2021

Hidden Gems: Meet Cory Boehne

VoyageMIA

The early flats, the formulation work and the supply problems, in a question-and-answer profile.

Read the original
About this interview

The VoyageMIA interview

A written question-and-answer profile from April 2021, when Armor-Dilloz was still close to its early years. It opens with working alongside my dad and moves through the flats that started the formulation work, testing with friends, the early protection plates, local repair work and the bottle shortages of the COVID period.

It also explains the names: the legal company is Overkill Inc., and Armor-Dilloz is the product and business name. The roles today: I lead technology, science and formulations, and Anna leads operations.

Keep exploring

More of the work.

See the applications, websites and riding products that have come out of this work.

Work with me

A problem worth
taking on?

If your business has a problem involving technology, a physical product or the way work moves between people, tell me about it.

Tell me about the problem