The page opens with the cookie footage inside a circle that widens until the food becomes the backdrop for the introduction. I kept Ashley's original display type and her quieter body lettering and choreographed how the words and footage arrive together. The soft background and blue links carry all the way down to the signup, and her stacked logo returns at the bottom once everything settles.

After the opening, the page is short on purpose: a little about the food, the signup form and a route to Ashley's story. We went back and forth on the wording together, down to the difference between the invitation that takes you to the form and the button that actually submits it. That's the moment someone decides whether to hand over an email address.

The form asks for a first name, last name and email, with the mailing permission explained right beside it.

The About page is more personal. Her story runs as one continuous read, with a large portrait beside the text and a family photograph farther down, both shown with their full composition, including on a phone. It ends with a direct link back to the signup, so nobody has to watch the opening again to join.

Behind the public site is a private workspace where Ashley can find a signup, add notes, change its status and export the list. The confirmation screen uses the same blue as the public page, and a repeat submission doesn't send the team the same notification over and over.

Ordering isn't part of this version. It'll be its own piece of work. The footage, logo, photographs and voice are Ashley's. The layout, motion, form and contact tools are my design and build.