It opens above the Blue Ridge Parkway at sunrise, over a sea of clouds, with the image widening as you scroll and the type arriving in short passages. Then it becomes a field guide, with captions and small numbered entries.

One sequence follows a day outdoors through three named places: a boardwalk at Graveyard Fields for the trail, cascades and mossy boulders at Slick Rock Creek for the water, and a street musician with the evening crowd at Pack Square to bring you back into Asheville. Real place names give a newcomer something to get their bearings by.

Right beside those scenes are guides for getting ready to move, a first visit and a closer look at a mountain property, plus a relocation worksheet. The regional section covers Asheville, Brevard and Pisgah, Black Mountain and Hendersonville, and asks the questions that decide a week: where you'd want to walk and how far you're willing to drive.

The home interiors are labeled as imagined rooms and kept separate from the credited regional photographs, so they don't pass for a particular house on the market.

This is a design preview, and its inquiry form doesn't send a message. The opening has a reduced-motion version, and on a phone the photographs and words stay paired as they stack.