The collection is a Kenzie glass, a rocks glass, a full-size Glencairn, a Wee Glencairn and a Spey dram glass. One photograph of all five in a row explains the range faster than five paragraphs could, from the broad rocks glass to the narrower tasting shapes. Glass disappears on a busy page, so the photographs get a lot of empty space around them.

For the crest, a wider shot shows where the etching sits on each glass and a close one shows its lettering and fine lines. The type around it stays restrained so the mark keeps its own character.

The part I found most interesting was the order of things. The page shows the whole lineup first, then the individual pieces, then explores how someone could choose a matching or mixed set, with customization and shipping questions grouped nearby. The same photographs have to work at all three stages without the glasses blurring together.

The glassware is by CJDesignLab, with orders coordinated by Kyle and Lindsey. I designed the page from the collection's existing imagery and release material.